GoodCook – “Guilty Pleasures”

GoodCook is America’s leading cookware brand… but has done very little brand advertising throughout their 40-year history. OneNinth was tapped by Bradshaw Home, the parent company of GoodCook and some other household brands you may have heard about, to create a campaign and their very first brand spot. “Guilty Pleasures” taps into the idea that when you’re at home, and someone is cooking one of favorite meals or special treats, sometimes it’s hard to wait!